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Some Marketing Research
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Here is a video of some of our marketing research and taste test (conducted by Gary Rudman of GTR Consulting). Goals: Determine which products kids like best and why while meeting the nutritional demands of choosy parents.
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Production of Waterlicious
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Here is a behind-the-scenes look at the production of Waterlicious at our bottler. As shown here, hot packaging allows us to avoid preservatives.
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Investor Information
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Existing and potential Shareholders and Investors in Waterlicious, Inc. should be aware that in addition to the factual reporting of calendar activities, the following section includes projections of future opportunities that would be considered in United States Securities & Exchange Commission (SEC) parlance as forward-looking statements. Waterlicious Inc. management team is dedicated to the production of products that they believe will serve a untapped market niche, with the potential for profitable returns on investment. The management team is committed to transformation into a world-class company that focuses on the production and distribution of healthy hydration products exclusively formulated for children. Waterlicious Inc.'s strategic vision remains clear, with an articulate strategy for execution based upon reasonably achievable goals. This vision realistically acknowledges the challenging global economic climate. Given that Waterlicious products are in the food and beverage market, and knowing that water is an essential human need, our mission is to ensure that people purchase and consume the most healthy water product for both children and adults. Our vision is not demographically constrained because we serve all markets. For example, following extensive in-house marketing research and product testing, in the 2nd quarter of 2008, we introduced Agualicious®. The first Latin Kids Water - a vitamin and fiber-enhanced, healthy flavored water designed with a fun theme for children in our Latino/Hispanic market. We also added staff to the Board to provide the guidance needed to steer us through the 21st century market economy. The Waterlicious Inc.'s vision is not based upon blind optimism or effervescent zealotry. A few months ago, an established publicly-traded company with about a century of history in the beverage industry verbally offered approximately $145 million to purchase Waterlicious Inc. The management team and Board members of Waterlicious Inc. rejected that offering for several reasons: First, our value was substantially under-priced, and accepting that amount would have defeated our vision and the vision of our investors for a company that provides significant financial returns on their investments. Secondly, it was mostly an offering of their company's stock, and not a cash offering. In light of the recent downturn in the financial fortunes of most publicly-traded firms, including that particular company, it turns out that our decision was the right one because we would have ended up mortgaging ourselves while holding substantially devalued 'paper'. Thirdly, our latitude to continue to be innovative in generating new product streams with creative marketing strategies would have been substantially curtailed by becoming a sub-brand of another company. Waterlicious Inc. has been actively engaged in dialogues with several leading distributors and restaurant chains, but due to the ongoing nature of these discussions and non-disclosure agreements, we can no longer provide information about current and prior discussions to the public. While discussions can not be disclosed, they, nevertheless, lead to a series of product tests with focus groups that resulted in top favorability ratings, which we can discuss. In particular, Waterlicious, Inc. completed a series of independent national product tests on the flagship product Waterlicious® in the fourth Quarter of 2007. This quantitative research found that 71% of Hispanic consumers, 69% of African American consumers and 68% of general population consumer would purchase Waterlicious® at fast food and other restaurants or grocery store chains. In summary, the pricing model confirmed that parents are willing to pay about $1.00 for an 8-ounce single-serve bottle of Waterlicious®.
The independent national taste test on Waterlicious® encompassed quantitative analyses on various flavors. Standard industry consumer preference and name recognition "go-to-market" confidence levels are usually around 35%. However, Waterlicious achieved more than a 68% confidence level for its products:
In January 2008, Waterlicious Inc. completed a third round of additional focus groups, consumer marketing and demographic preference surveys requested by major national restaurant chains. The focus groups clearly demonstrated the overall appreciation of Waterlicious® hydration products by kids and their parents (see Marketing Research Video above). Waterlicious Inc. Management team has been actively working in the following areas: The Waterlicious.Com Website: Over the past few months we completed an in-house review of potential opportunities for optimizing the company's operations. Our records indicated that we already receive an average of more than 4,500 hits on our www.waterlicious.com website per month. We believe this could be a good opportunity for sale of products in an online format. Therefore we have built out our company website to expand our e-commerce functionality to support online sales of our products. We will also offer any of our investors that operate food and beverage retail services a preferred opportunity to retail Waterlicious products. If you are interested, or have a recommendation, please respond with an email to: info@waterlicious.com. Corporate Capitalization: In 2007, Waterlicious, Inc. issued a Private Placement Memorandum (PPM) whereby the authorized capital stock was 20,000,000 shares of common stock and 20,000,000 shares of preferred stock, each with a par value of $0.50 per share. The Company required mostly a minimum of 20,000 shares or $10,000 (ten-thousand dollars) per purchase. This released Waterlicious Inc. to independently further develop its brand, resulting in the recent decision to open the product to other retail outlets, distributors, and the public. Waterlicious Inc. needs to raise additional operating capital for sales team development, expanded production to satisfy current and projected demand, marketing and product placement. Existing investors and any associates they recommend can purchase PREFERRED SHARES of Waterlicious, Inc. at a price of $0.50 per share. The sustainable cycle of operations resulting from the fresh infusions of cash will give Waterlicious Inc. a foothold into the realm of profitability, with the requisite distribution outlets that is required by major investors.
An Investor Questionnaire must be filled out and lodged with Waterlicious Inc.'s corporate attorneys prior to approval of stock issuance. The questionnaire is a pre-qualifier for the Private Placement Memorandum (PPM) issued in 2007 with shares offered at $0.50 each. For a copy of the investment package, please email: Legal Status: Waterlicious, Inc. is incorporated in the State of California. There are currently (as at July 30, 2009) no known lawsuits or pending litigation to which the corporation is a plaintiff, defendant, or otherwise a named or affected party. The senior corporate attorney for Waterlicious, Inc. is: Richard Jefferson, Esq.; FAGERHOLM & JEFFERSON, PLC; 3500 West Olive Avenue, Third Floor; Burbank, CA 91505; (818) 973-2731 (phone); (818) 973-2781 (facsimile); rbjefferson(at)fjlawcorp(dot)com; www.fjlawcorp.com.
Products: Waterlicious, Inc. produces fiber and vitamin enhanced, flavored water for children, under the following United States Registered brand names: Waterlicious®, Agualicious®, Exercise Water®, Complete Trimester®, Pediatric Water®, Infant Juice®, which represent a sliver of the robust Intellectual Property portfolio owned by the company. Waterlicious® was launched in third quarter of 2007 with up to nine different flavors: In March 2008, Agualicious® was launched as the first Latin kidsvitaminwater - targeting the Hispanic and Latino population. A sports version called Agualicious de porte is similar to Waterlicious Sport and both contain electrolytes which help in better hydration of athletic children and sports enthusiasts. Production Capability and Protocols: Based upon contractual agreements, Waterlicious Inc.'s ingredients are formulated at FDA-approved laboratories. Manufacturing is via partnerships with two independent factories - one in Riverside, California for supplies to the West Coast of the USA, and the second in Pennsylvania, serving East-Coast demand. The most recent production run was at a factory with a production capacity of 6,500 cases or 156,000 bottles of Waterlicious® per day. Transition to a publicly-traded status:: Waterlicious Inc. issued a Private Placement Memorandum in 2007 and is currently discussing termination of that Private Placement Offering and transitioning into a publicly traded company under standard SEC regulations for this class of company. For the Initial Public Offering (IPO), Waterlicious, Inc. has retained legal advisers, investor relations/financial advisors, a public relations firm, and SEC-compliant accountants. Waterlicious Inc. meets and exceeds the minimum requirements for a public listing - having been registered and in business for more than two years, having more than 35 registered investors (in reality, more than 100), and having discretely defined products, among other criteria. The company is working towards a target launch on the Over-The-Counter (OTC) market, building upon current on-line sales and distribution agreements which will steadily create sustainable value for investors. Due to cash-flow constraints, Waterlicious Inc. currently has more demand than available product. Thus, any new funds from investors would be dedicated directly towards marketing and sustained production, and thereby satisfy the rising demands of various distribution outlets and on-line customers. Waterlicious Inc.'s transition to a public trading platform is currently scheduled for August - October 2009. Thereafter, share-prices will be determined by market forces. Waterlicious Inc.'s management is confident that any investors that choose to become associated with Waterlicious Inc., will be trail-blazing participants in a tangible product that aims to positively influence the hydration habits and health choices of children and their parents -- not just in the USA, but globally! We expect that an investment in Waterlicious Inc. will be a financially rewarding venture because this product offers an excellent opportunity to cater to values of healthy living, as well as generate stellar immediate and medium-term financial rewards. Waterlicious, Inc., July 30, 2009 Disclaimer: Information contained herein may be confidential and reflects ongoing operational issues, some of which are forward-looking statement as defined by various SEC statutes. We expect that as mature investors, you will honor the commitment to take actions that would be congruent with the corporate vision of the company and potentially positively affect our collective investment in this company. Therefore, this information should be considered privileged information and should be treated with discretion. Given that we cannot disseminate investment advice or solicitations to make financial commitments, if you have questions, please consult with your financial advisor. |




